Our Team

We use tools that can do more faster at far less.

The good news: to build your dinky little web app, you can now use the same powerful tools that Facebook does.

The bad news: before you can build your dinky little web app, you first have to understand conceptually how you would construct Facebook’s entire UI from scratch.

- Meng Weng Wong

Your startup’s life depends on getting things out the door and into customers’ hands. We need to make as many people happy as fast as possible.

That’s why we use Ruby on Rails along with Hotwire! It’s a toolkit for startups who want to compete with fidelity and reach larger companies that are using more laborious mainstream approaches.

Does this mean we are not open to using new tools ?

Absolutely not! It means that our top priority is getting your product out there. Let’s use those tools when we need them.

Our Values

Trustworthiness is the foundation of our culture.

Figure out what people are going to want from your business 10 years from now and double down on those.

- Jeff Bezos, Amazon Founder

What would people want to buy from us after ten years? Would it still be Rails still be relevant? UX design? Node.js? React?

We have thought about this long and hard, and we found the answer from our existing clients. We asked them, what made us stood out? What they appreciate the most is our team being trustworthy.

Their experience with working with other dev and design firms overseas was hard. Communication was hard, unresponsive contractors and being missing for a few weeks which means their deadlines were not met and their business suffers.

Our constant effort to communicate, always available when you need help and being honest all the time on the project status and progress gives one less thing to worry about your startup.

We strive to be GREAT.

Good is the enemy of the Great.

- Jim Collins

Everything starts with disciplined people. We only hire self-disciplined people. They don’t have “tasks” to work on; instead, they have responsibilities.

There is a big difference to have someone “work on your website,” and “have someone responsible for making your website work.”

We are not afraid to confront brutal facts. If you are trying to build the next AI platform for revolutionizing health care, we will tell you upfront that we are not the team for you.

In the same sense, we will be upfront in telling you that your vision for your MVP is not realistic.

We try to improve in everything we do. We look at the areas that we are weak at, and we make improvements on those.


Do you think I’d crumble
Do you think I’d lay down and die
Oh no, not I, I will survive.

- Gloria Gaynor

On November 7, 2013, the strongest typhoon named Yolanda/Haiyan recorded in history that made a landfall in the Philippines. Ormoc City was one of the cities ravaged by the hurricane.

We are from Ormoc City. We have survived winds speed of 195 mph. We have endured months of no electricity and water.

Resiliency is in our DNA.

This same value translates into our work. No matter how difficult the problem your startup encounters, we will survive!


The only source of knowledge is experience.

- Albert Einstein

We experienced the feeling of having to demo your app in front of thousands of people at the conference.

We experienced the feeling of getting your first user and earning from your first customer.

Our founders have experienced building and launching their product startup.

Let our experience help you build your startup and get you your first paying customer.