Creating an icon would be one of the most difficult task we tackled in Bootyard. Sure we could just add up letters, color them with bright attractive colors and take it as our icon, but that’s not how we do things.
We started Bootyard with the mindset of creating a company that would do great things, things that would impact people even after our lifetime. The icon should symbolize that kind of mindset. As batman himself said, “A man is just flesh and blood and can be ignored or destroyed. But as a symbol… as a symbol, I can be incorruptible, everlasting.”
So we started mocking up, first with letters then with trains and then combined letters and trains.