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Acquired by

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Zubin Image
Zubin Teherani
COO & Co-Founder

When Zubin was living in New Orleans, he discovered that there was a massive inefficiency in the rental market, specifically related to pricing. Landlords would overprice their property and be unable to attract tenants, or they would underprice it because they were not keeping up with the real estate trends in the area.

The goal of the project

The goal was to create a bidding platform for rental properties (think eBay for rentals) that determines the fair market value of a rental property through an online auction. The app would be a complete property management tool for landlords because it included features like a two-click scheduling tool and an online rental payment system.

Tech Stack

The tech stack used was Angular.js, Bootstrap, Ruby on Rails and MongoDB.


After launching, FirstPlace was sold to